The Faces of AIDS project: a retrospective implementation evaluation

Author: 
Gwele, N
Other Authors: 
Reddy, P and Mandizvidza, S
Published by: 
Health Systems Trust

The Faces of AIDS project implemented by the Directorate for HIV/AIDS in the Department of Health was part of a national mass media strategy aimed at providing a face for the epidemic. It was expected that endorsement of HIV/AIDS information on prevention, de-stigmatitaion and acceptance of peaople with AIDS (PWA's) by credible role models and PWA's themselves would challenge attitudes people have about AIDS.